Sales – Interior Designer in Jaipur
The most important thing about any retail interior is its ability to sell products and sustain the business. The entrance, circulation, and pace are all important design issues for the retail designer to contend with, but it is the products and the way in which they are dishowhe biggest challenge. It is important to mention that although it is the most essential area for development within the scheme, it would not function without the other areas, we have already considered. Understanding the product and the necessary quantities needed on display and in immediate storage is paramount to successful merchandising. Retailers’ stock tends to change regularly, so flexibility is the key to a functional display fixture. “Interior Designer in Jaipur” The positioning of merchandise within the interior is very important. Retailers understand their key products and what draws their customers in. The retail designer must use this wealth of knowledge and experience to arrange the products throughout the store so that the customer is enticed from one to another on a particular journey. “Interior Designer in Jaipur” In the design manual, the retailer’s merchandising principles are set out as part of the branding and marketing agenda. The retailer may have very specific requirements depending on the merchandise and the range of other related products. For instance, it may be important to always have four wall bays in a row without a break with shelves above. Most large retailers have an inhouse “Interior Designer inin-house” merchandising team who spend their time working with the products in a generic space (usually in the retailer’s main branch office) and deriving solutions to displaying the items effectively. Many products work in collections. Fashion and clothing are a good examples of this, where the clothes and related accessories need to be displayed together. “Interior Designer in Jaipur”
Product display – “Interior Designer in Jaipur”
Taking up a large part of the retail designer’s remit is the design of fixture displays. Some fixtures can be bought in a kit form and either used directly in this state or adjusted with finishes to suit the interior design; other fixtures are custom-made. Custom-made pieces work particularly well if the scheme is to be rolled out; the cost of making the fixtures becomes cheaper with larger production quantities. For one-off stores, an off-the-shelf system may be a better solution. “Interior Designer in Jaipur” These elements, although not at the forefront of the consumer’s experience, are the vehicles that drive the interior scheme and make the space function and sell products. Products can be displayed in a variety of interesting ways but can be broken down into two different types: wall displays and mid-floor fixtures. Using the interior walls is one of the “Interior Designer in Jaipur” main ways to display products. Go into most retail spaces and the walls will be lined from floor to ceiling with goods. The only instance where this may not be seen is in the premium retail sector as smaller amounts of product “Interior Designer in Jaipur” are displayed to give a feeling of exclusivity. The principle of the design of the wall fixture is simple. They tend to be (and should have the ability to be) “Interior Designer in Jaipur” constructed from panels so that they can hold an array of hooks and hangers that can be adjusted to suit any situation. The retail designer will make the wall fixtures unique to the scheme through its material finish. The wall allows for a high-level “Interior Designer in Jaipur” of stock over a large surface, which frees up the central spaces for circulation and feature displays. Between the standard bays are opportunities to make feature statements through specialist display and graphics. The mid-floor fixtures consist of a selection of different elements that create interest and stagger the customer’s view so that glimpses of stock behind can be seen. The fixtures could be in the form of tables, cabinets, or free-standing gondolas, or could be wrapped around a column, for instance, “Interior Designer in Jaipur” NBP Interiors Interior designer in Jaipur | Interior designing Company in Jaipur | Modular kitchen in Jaipur
As well as displaying products, the retail space must include areas for customer service. For most, this will happen at the point of sale when goods are being purchased. But there will also be dedicated space at which
customer/staff contact can mean a sale. These spaces consist of fitting rooms and staff/customer consultation areas. These are support areas, and although used for selling, “Interior Designing Company” they do not necessarily contain displayed stock. The design of these spaces is just as important as that of the main displays. Because they are used by the public they are carefully considered so that they work alongside the branded interior in terms of finish and graphics, Interior Designing Company” and so that they convey a positive image of customer service. The ancillary space refers to the area that is put aside to house the functional elements of the store, aside from selling. This area supports the running and managing of the store daily and provides essential areas “Interior Designing Company” for storage and facilities for staff and is often referred to as ‘back of house’. Public toilets are often provided in larger retail stores and come under the heading of ‘ancillary’.
In fashion stores, fitting rooms are essential for customers to ‘try before they buy’. “Interior Designing Company” There have been some trends in fitting room design over the years that are worth mentioning. High-street fashion stores once favored one big open space for all with mirrors all around. Some stores also had a small amount of very tight cubicles with badly fitted curtains alongside the open space, making trying on clothes an uncomfortable experience for many. Most now have separate spacious cubicles for changing with mirrors “Interior Designing Company” on all sides, a fixed seat, hooks for your clothes and bags, and a solid lockable door for added discretion. The entrance into the fitting room can be a key area to enhance the shopping experience. In larger stores, this space contains seating and sometimes even “Interior Designing Company” entertainment for those who have to wait. In smaller stores that do not have the space to do this, the most basic entrance will have a rail for unwanted items and sometimes a sales assistant to help and log the clothes that are being tried on (fitting rooms are one of the main places where shoplifting occurs). Another aspect of fitting room design that is notoriously important is lighting. “Interior Designing Company” The positioning of the light fitting about the mirror and the color of the light shining on bare skin can be unflattering and would not aid a sale. As technology has progressed, fitting room lighting has taken a different approach with many cubicles containing a switch so that the customer can adjust the lighting levels and color to suit. Every clothing store must have a fitting room equipped for customers with disabilities. The room must be large enough to take a wheelchair; “Interior Designing Company” must have grab rails and a strategically placed mirror as well as a seat. In very small stores, it is acceptable to have just one changing cubicle, but it must comply with disability rights and laws and building regulations
Consultation areas – “Interior Designing Company”
For the majority of retailers, customer service is key to consumer enjoyment. In the mobile phone, jewelry and now eyewear sectors, as well as showrooms for cars, furniture, and white goods, consultation areas or booths are an integral part of the interior scheme. These are spaces where a customer can sit with a salesperson and discuss their purchase needs. “Interior Designing Company” The area often consists of a table of some sort with seats positioned so that two customers can sit opposite the salesperson. Some consultation areas are private so that the customer feels at ease with an expensive purchase, or public, demonstrating to other customers that transactions take place. “Interior Designing Company” When designing consultation areas, the designer has to be aware of the customer’s needs: private or public, noisy or quiet, so that the correct furniture and screening can be used. Also, the consultation desk will need to house equipment so that transactions can take place. NBP Interiors Interior designer in Jaipur | Interior designing Company in Jaipur | Modular kitchen in Jaipur
Point of sale – ” Interior Designer in Jaipur “
The point of sale marks the end of the journey around the store and is the point at which a customer will pay for goods. The location of the point of sale is very important. In larger stores, there will be access to till points in several locations, often relating to a department, one in menswear and one in womenswear, for example. In supermarkets, the till points are usually located in front of the exit doors. This allows for heavy traffic flow in a runway fashion and indicates the end of the overall process. ” Interior Designer in Jaipur “ In smaller stores, the till point or cash desk can be located in several places: at the back of the store, with a feature wall behind it so that it can be seen from the shopfront; halfway into the store along a side wall, dividing the product display; or at the front ” Interior Designer in Jaipur “ of the store, close to the entrance and marking the end of the shopping experience. Also, positioning the till point by the entrance of a small store where there may only be one or two members of staff working is advantageous. The entrance/exit can be watched by the staff from the till to deter shoplifters. In some retail instances, the point of sale may be a self-service coin/card machine. ” Interior Designer in Jaipur “ These devices are increasingly being used in supermarkets, petrol stations, and train stations to provide a quicker service at peak times. As well as being a place to pay for goods, the point of sale also holds a merchandising opportunity with ‘impulse’ buys such as chocolate, stamps, or phone top-ups ” Interior Designer in Jaipur “. NBP Interiors Interior designer in Jaipur | Interior designing Company in Jaipur | Modular kitchen in Jaipur
Back of house – ” Interior Designer in Jaipur “
The ‘back-of-house’ area is the part of the store that the customer never sees. As its name suggests, it is almost always positioned at the back of the store. This is so that it is located off the service area behind the shop unit for easy access to ” Interior Designer in Jaipur “ for deliveries and removing packaging and other waste from the site. There is often a door that leads directly to the service area from the back of the store so that deliveries aren’t taken through the main shop. This door can also act as a secondary fire escape from the building and it is important to make ” Interior Designer in Jaipur “ sure that the hallway from the store to the rear exit is wide and without obstacles. Within the back-of-house area, there will be, at the least, a staff room containing a basic kitchen with microwave, kettle and table and chairs, staff toilets (this could be one disabled cubicle for small stores, or a separate male and female facility), ” Interior Designer in Jaipur “ a small manager’s office and a stockroom. The stockroom will be as large as possible and racked up to the ceiling, usually using a standard storage kit, ” Interior Designer in Jaipur “ some of which come with mezzanine constructions to take full advantage of the height of the space. The finish to the ‘back-of-house area’ is basic but durable, using cost-effective materials throughout.
Customer toilets – ” Interior Designer in Jaipur “
In department stores and supermarkets, the provision of customer toilet facilities is essential, especially if the store contains eating or refreshment facilities. Some treat these areas ” Interior Designer in Jaipur “ like the back of the house with basic fittings and finishes, whilst others choose to continue the branding into the toilets. The design and choice of cubicle partitions and sanitary ” Interior Designer in Jaipur “ ware, as well as floor and wall finishes, depending on their durability and easiness to clean as they are very well used and are sometimes subject to vandalism. ” Interior Designer in Jaipur “ If customer toilets are offered, then facilities for disabled customers must also be provided NBP Interiors Interior designer in Jaipur | Interior designing Company in Jaipur | Modular kitchen in Jaipur
“Modular Kitchen in Jaipur” This project sees the division of space into a series of ‘Haute couture’ parlors and event areas that have been designed to inform the consumer of the latest fashions. “Modular Kitchen in Jaipur” The space consists of three activities: exhibition, retail, bar, and restaurant. The existing building that was to house this fashion experience has seen many “Modular Kitchen in Jaipur” structural changes throughout its life, with different retailers taking ownership of the space and dividing it up. The main challenge of this project was to investigate the building’s structure and to manipulate it to suit the new circulation, which became paramount to the store’s design. “Modular Kitchen in Jaipur” The central space was opened up to create a main atrium and circulation space through all floors, which is reminiscent of department store layouts (see Chapter 3). “Modular Kitchen in Jaipur” This allowed for an easy transition between each area both vertically and horizontally. The retail area is laid out using the principles of organizing retail space. “Modular Kitchen in Jaipur” The walls are used effectively to display racks of shoes and clothing in neat arrangements, telling the story of each collection, with feature areas in between. NBP Interiors Interior designer in Jaipur | Interior designing Company in Jaipur | Modular kitchen in Jaipur Elegant free-standing wardrobes and tree-like fixtures bring the product into the center of each space, “Modular Kitchen in Jaipur” leaving wide circulation space around each object and creating effectively lit features. Cash areas are strategically placed in each section and fitting rooms are tucked into the corners. There is also space to sit and linger, challenging the customer to engage in the shopping experience and adding quality to the customer service. “Modular Kitchen in Jaipur” NBP Interiors Interior designer in Jaipur | Interior designing Company in Jaipur | Modular kitchen in Jaipur
7 Elements of Interior Design -Best Interior designer in Jaipur
When thinking about interior design, words like creativity and flair immediately spring to mind – but many would be surprised to find there is a degree of science involved. Professional interior designers will usually follow informal “rules”, based on specific design principles and elements. These interior design elements include space, line, forms, light, colour, texture and pattern; and keeping them balanced is the key to creating an aesthetically pleasing interior.
At a minimum, the following seven elements should always be considered in creating any interior.
Space – The foundation of an interior, space is a fundamental concept to understand, ensuring you’re best equipped to take advantage of what is available to you. The public ‘space’ usually can’t be easily changed (though sometimes a designer may have the luxury of doing so), so you need to work with what you have within the physical boundaries of the room. In interior design, we have the luxury of working within three-dimensional space (length, width, and height). This three-dimensional space can be filled or left empty, depending on what you need to achieve from a functionality and design perspective. NBP Interiors Interior designer in Jaipur | Interior designing Company in Jaipur | Modular kitchen in Jaipur Space can be split into two categories: positive and negative space. Positive space is space containing objects, whilst negative space is the open/empty space (including any space between objects). Striking a balance between the negative and positive spaces of a room is essential to avoid overcrowding, or on the other end of the spectrum, sparseness. This balance will be influenced by the client’s needs in the specific area/room and its required functionality. For example, negative space is required for traffic paths. It is also crucial to consider the scale and size of the furniture and objects placed in a room, as this can be used to make the space appear larger or smaller given the desired outcome. A tall object such as a bookcase can give the illusion of height. Different design styles will lend themselves to different uses of space – for example, a minimalist design will have far more negative space than your average eclectic design. However, no matter what your design brief, how you use and balance the space available to you can be the difference between hitting the mark with your design concept and missing out on your next commission. NBP Interiors Interior designer in Jaipur | Interior designing Company in Jaipur | Modular kitchen in Jaipur
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Line- Horizontal, vertical and dynamic lines help to shape a room and guide the eye. Creating lines using the room’s furnishings and structural design can form harmony, unity and contrast. Horizontal lines, created by tables and other surfaces, give a sense of stability, formality and efficiency. Interior designers highlight horizontal lines to make a room appear wider and longer and to draw the eye to a focal point. But be careful, overemphasis on horizontal lines has the ability to make the space seem boring and uninspired. Vertical lines, created by features such as windows and doorways, evoke feelings of freedom and strength. On a functional level, accentuating vertical lines often gives the illusion of a room being taller. NBP Interiors Interior designer in Jaipur | Interior designing Company in Jaipur | Modular kitchen in Jaipur Often suited to use in dining rooms, entries and offices, vertical lines must be incorporated wisely so as not to leave inhabitants feeling uneasy. Dynamic lines refer to diagonal, zigzag or curved lines. Such lines can be found in stairs, for example, and provide energy and movement. Stimulating to the eye, dynamic lines capture our attention longer. However, too many dynamic lines in one room can be distracting, and overpower horizontal or vertical lines. Ideally, interior designers will strike a balance with the incorporation of different lines. This is typically done by selecting one dominant feature line, in accordance with the client’s brief and the desired feeling they wish to convey in the space NBP Interiors Interior designer in Jaipur | Interior designing Company in Jaipur | Modular kitchen in Jaipur
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Colour- Colour is a science all on its own, and is another extremely important element that interior designers master. It has the ability to create mood, define unity and alter the perception of how large or small a space is. The psychology of color shouldn’t be underestimated and will be used to full advantage by any skilled interior designer. Color can evoke memories and stir emotions, stimulating a physical and psychological response in our bodies. For example, greens and blues entice calmness and are suited to bedrooms, whereas red entices appetite and therefore often features in kitchens. When considering the colour of a room, first think about what the room will be used for and the activities that will occur in that space. Secondly, consider how both natural and artificial lighting will affect your selected color across the day and night, given that light can alter our color perception. Finally, consider the size of the space. Interior designers will often incorporate lighter or brighter colors in smaller spaces to give the illusion of more space. Darker colors can give a powerful dimension to a larger space NBP Interiors Interior designer in Jaipur | Interior designing Company in Jaipur | Modular kitchen in Jaipur
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Texture- Texture refers to the tactile surface of an object or finish. It’s an element that is often overlooked but really does have the ability to bring a unique dimension to the room. Just like mixing colour and pattern, an interior designer mixes the textures within a space to give a subtle sense of depth. Think glossy, coarse, smooth… From furniture to accessories to fabric, texture has the ability to add interest and detail, making it visually pleasing to the eye. In essence, it gives a room feel. Texture comes in two forms – visual texture and actual texture. Visual texture refers to the texture that is perceived by the eye. In other words, this is the impression of texture one gets by only viewing an object. This effect is usually found in the form of a pattern. Actual or tactile textures can be seen or felt and has 3D characteristics. For example, a fluffy, colourful cushion can be appreciated not only with the eye but also with the touch. Generally, if there is a sense of something missing in a room, a good interior designer will be able to distinguish that it will be due to a lack of texture. Texture plays a part in every object selected for a room, and therefore is best managed with careful consideration from the ground up. The placement of each object in comparison to the texture of the object beside it will also add emphasis and contrast to the finished design. NBP Interiors Interior designer in Jaipur | Interior designing Company in Jaipur | Modular kitchen in Jaipur
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Pattern- Paired with color, the pattern offers a similar use to texture in that it can add appeal to a room. A pattern is created by the use of a repetitive design and can be found in wallpaper, soft furnishings, rugs, and fabrics. Patterns come in various types, such as stripes, geometric, pictorial, organic, motif, and animal prints. When implementing a pattern, it’s best to first consider the size and style of a room. Introducing patterns in a small room should be done sparingly, to avoid overwhelming the space. However, as discussed in the element of line, patterns that create vertical or horizontal lines can be used to give a heightened sense of space. Complex patterns made up of contrasting colors and lines can liven up a room, however, they are best used in the form of a feature wall. Large-scale patterns can flourish in a large space and become a distinct focal point in the room. In regards to style, it’s vital to know what category the pattern falls into to ensure that the essence of the room is maintained. For example, for traditionally styled rooms, incorporate organic, floral prints. For a contemporary touch, geometric and abstract prints should be experimented with. Fun to use and with an element of functionality, patterns can bring the room to life. As a rule of thumb, however, it’s best to include a maximum of three patterns, all drawing from the same color scheme. NBP Interiors Interior designer in Jaipur | Interior designing Company in Jaipur | Modular kitchen in Jaipur